- Marketing Hub
- Free Online Form Builder
Generate leads from your website using a powerful online form builder.
Get started free
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Create conversion-ready forms with ease
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Customize your forms without technical expertise using a drag-and-drop form maker
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Automatically fill your CRM with leads who convert on your forms
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Convert anonymous website visitors into qualified leads.
It’s not enough to grow traffic to your website — you need to grow your database, too. A free form builder can streamline the process by capturing valuable contact information from your visitors.
See AlsoAutomatically Track Leads with Free Lead Management | HubSpotLead Management & Prospecting Software | HubSpotHow to Effectively Manage Leads at Every Stage in Your Sales FunnelHow to Generate Leads with HubSpotWith HubSpot’s form builder, you can easily create custom forms for your website without any technical expertise. Every visitor who fills out your forms will automatically be added to your database, so you can nurture them with personalized messaging and email campaigns.
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Build website forms that connect to your CRM.
Build free online forms in seconds. Then add them to your website or deploy them as standalone pages to start collecting contact info quickly. Everyone who fills out your form will be automatically routed into your HubSpot's Smart CRM. From there, you can further nurture the relationship with personalized emails and follow-up calls.
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Create custom forms with drag-and-drop editing.
Use the free form builder to create custom forms without technical expertise. Drag-and-drop each element into place to ensure your web forms match your brand guidelines and specific needs. Then tailor each form with specialized and dynamic fields, different field types, progressive profiling, and more.
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Follow up with automated emails and notifications.
Automatically send a follow-up email after a visitor completes your form. Enroll your contacts in sophisticated lead nurturing campaigns to convert visitors into qualified leads, and qualified leads into customers.
Have questions? Give us a call and we'll walk you through it.
+1 857-829-5060Start using online forms to generate leads
Create online forms without having to edit any code so you can grow your prospect database.
Create a free form
If you’re interested in form builder software, these related resources may help.
- How to Create Forms Learn how to get started using HubSpot forms, from basic form creation tips to how to set up automatic form follow-up emails. Read the forms setup guide
- Form FAQs Get answers to all your burning HubSpot forms questions in one place. See form FAQs
- Lead Generation Resources Boost your lead generation efforts and know-how with these free resources. Browse lead generation resources
Frequently Asked Questions
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A form is a group of fields on your website that collects contact information that your customer-facing and marketing teams can use to build deeper relationships. For instance, someone may use a form to submit a support request, to ask for more information from Sales, or to download a piece of content. Forms can be standalone web pages or embedded within a website.
HubSpot forms integrate directly with your sales, marketing, and customer service efforts to ensure that none of your customers’ valuable information gets lost, and everyone is referencing the same contact data.
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Popular features of HubSpot's forms include:
- Analytics to understand how your customers interact with your forms
- Partitioning to keep data from specific forms separate for each individual team
- Customizable calls-to-action that encourage users toward desired behaviors
- WYSIWYG (“what you see is what you get”) editor for both forms and the landing pages you design for them
- Direct integration between Salesforce and HubSpot’s CRM tools, making it easy to keep your customer data organized and up-to-date
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HubSpot’s forms tool is part of Marketing Hub, and you can get started with it for free. If you're looking for more advanced features to help automate and scale your marketing, HubSpot also offers Starter, Professional, and Enterprise editions of Marketing Hub.
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Implementing forms is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the form and its fields.
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HubSpot's form creation software includes various template formats you can easily customize to meet your business's needs. Choose from embedded forms that integrate with your webpages, standalone forms that you can share through a link, or slide-in and drop down banners.
Once you select a form type, you can also find pre-written templates that match your form's goal — driving newsletter signups, event registrations, gated content downloads, or "contact us" page submissions.
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Form builder is built on HubSpot's customer platform, which means your form submissions are automatically logged in your contact database for easy follow-ups. In addition to contact details, form submissions may be enriched with that contact's previous activity on your site.
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HubSpot's built-in reporting gives you insight into your form performance by automatically tracking views, conversion rate, and submissions. Form analytics also automatically create visualizations of these metrics, so you can easily get a bird's eye view of how your forms are doing.
Popular Features in Marketing Hub
HubSpot’s form builder is available in Marketing Hub. Explore additional Marketing Hub features below.
- Free Online Form Builder Create standalone, pop-up, embedded, and collected forms to gather the contact details that your business needs.
- Free Landing Page Builder Create and test beautiful landing pages that generate leads and look great on any device - no designers or IT help required.
- Free Email Marketing Tools Send bulk emails that are tested and optimized for different devices and inboxes. Create better emails with a drag-and-drop editor and personalization tokens.
- Ads Software Use CRM data to create personalized, highly targeted ad campaigns, and report on exactly which ads are turning prospects into customers.
- Exit Intent Forms Capture more leads before they leave your site using exit intent forms.
- Pop-Up Forms Easily create user-friendly, mobile-optimized pop-up forms. No developer required, works on any website, and it's free.
- Blog Software Publish quality blog content optimized to drive traffic and convert readers into customers, all with a full suite of integrated blogging tools.
- Project Management Software Get both a high-level and granular view of tasks, deadlines, and resources so you can get more done, faster.
- Social Media Management Software Spend more time connecting with the people who matter most with time-saving tools that help you prioritize your social interactions.
- Marketing Automation Software Automate your tasks, email marketing, social media, and ads in an intuitive visual editor.
- SEO Marketing Software Build search authority with tools that help you plan your SEO strategy, optimize content, and measure ROI.
- Site Search Help your visitors find and easily engage with your content.
- Dedicated IP Address Have more control over your individual sender reputation, and deliver all marketing email for your account using your dedicated IP.
- Scroll Box Convert website visitors into leads with a customizable scroll box form, no developer required.
- Calls-to-Action Convert more of your visitors into qualified leads with calls-to-action you can personalize, test, and optimize.
- Google Ads Use CRM and web analytics data to inform your Google Ads campaign management strategy.
